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This site is about helping magazine publisher have leads in managing their business.

This is the post excerpt.

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This site is from magazinecrm  . It is a company specialised in making software for magazine industry  and also managing  associations.

Some of the softwares they develop are
Subscription management for subscribers       submanv100
These software has inbuilt crm facility.

Advertisement management for advertisers    admanv100Also we shall be discussing about the latest trend in publishing industry  or associations.

You can find us  reliable ,helpful ,truthful ,creative  and friendly.

 

 

 

 

Learn how to generate introduction letter using pdf and word document

As a magazine publisher you shall like to send various  documents to subscriber.

Like introduction letter ,etc

This letter can be in pdf format . .or  a print hard copy ..or a email copy.

You can also have a requirement of generating word document ..

Magazinecrms submanv100 can be used  to generate introduction letter either in pdf format .By using a plugin  from a  third party solution you can generate ms word document too .

Kindly see the following video which will give you a idea

 

Membership trend for 2017

member

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

Laptop scarcity certainly didn’t last long. Now everyone is walking around with a mini computer in their pockets. What a difference a decade and a half makes.

A lot has changed on the membership side of things as well and it will continue to change this next year. We talk to dozens of membership organizations every day and we’re constantly amazed by how much has changed for them recently. From paper checks to marketing automation and targeted email drip campaigns, every year brings something new for membership management.

So what does 2017 have in store for those us working in membership and member marketing?

Here are six projections for the upcoming year.

2017 Membership Predictions

Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience

There was a time when computer software and web surfing were expected to be buggy and slow. We all just accepted the user experience would be less than perfect, but with today’s lightning-speed Internet and master UX designers, expectations have increased astronomically.

Those higher expectations have led to impatient users. According to Tony Haile of Chartbeat, 55% of visitors will only stay your site for 15 seconds. Your members may give you a little longer, but don’t expect much longer. Your members want an enjoyable online experience and if you don’t provide it immediately, you’ll likely lose them.

In 2017 this will become even more impactful. Members won’t stay on your site if menus aren’t intuitive and engagement opportunities are hard to figure out.  So when it comes to a private member community and your public website, work with an organization that understands user experience and designs with it in mind.

Do this right from the beginning because the saying, “you only get one chance to make a first impression” is true of your website and online community. Members won’t keep logging in to see if the experience has changed. A bad first time will color their impressions well into the future.

Prediction #2) Live Video Streaming Will Become as Popular as Selfies

Remember when people first started taking selfies? We looked and snickered. Then came the selfie stick and now even business professionals clutter the internet with pictures of themselves with surprised faces along with their marketing offer.

Next year, live video streaming may become the new selfie. That’s not to say that the selfie will disappear, just that live video will become increasingly popular.

Membership organizations can use the rising popularity of video to connect with audiences. Just take more candid, humanized videos of everyday events. You can also use live videos to keep geographically-distant members engaged and excited about what you’re doing at the home office.

Prediction #3) The Data Dragon Will Be Tamed

For those of us who struggle with data and what to analyze, 2017 will be the year it all starts to come together. As the technology improves and the results begin to make sense to those without the title of “analyst,” we’ll see data take on a more actionable role in associations.

Part of that will happen as reports become more robust and, better yet, understandable to more people. That will help your data take on greater meaning and lead to greater results.

With that, your association will have a much firmer grasp on what they’re measuring and why. You, along with other association executives and staff members, will become much better predictors of future member behavior. You’ll become experts at analyzing past member activities and determining how they’re correlated with member retention, revenue, and satisfaction.

Prediction #4) Analytic and Strategic Jobs Will Be Elevated

As the democratization of data occurs, the role of data strategist will become more pronounced and respected. Membership managers will continue to have access to and interest in the everyday analysis of member data, but in 2017 other association executives may become more data driven as well.

Their interest in data will lead to a shift in hierarchy and dynamic. No longer will data be left to one person on staff who is consulted when issues of finance or member engagement come up in meetings. Instead, data on your members and your association will be embraced by the organization as a whole.

For those already working in analytics and strategy, that will mean increased prominence and respect throughout the association.

Prediction #5) Data Visualization Will Become the Norm

While we’re on the subject of data, part of data becoming more user-friendly will be transforming it into more than numbers. Data will be exhibited visually so that everyone has a greater understanding of what it means and how it can be acted on to improve offers and benefits.

Data visualization tools are already becoming more sophisticated and next year they will have a larger place at the table. Many companies that associations work with will begin adding to, or refining, their data visualization toolset. Associations can follow suit by presenting their data in graphs or infographics, both of which make it easier to extract meaning from the information.

Some membership management software providers already give you the option to toggle back and forth between data tables and reporting dashboards filled with graphs. Engagement dashboards that let you see changes in member participation over time are one example. If this type of feature isn’t included in your software next year, you may end up behind the curve.

Prediction #6) Deep Personalization Will Take Center Stage

Associations have already been using personalization in limited ways, like in email. But 2017 is going to require that you get serious about recognizing every one of your members, prospects, and event attendees on an individual or targeted group basis.

That’s a big order to fill, but it’s one that companies have been taking up for years. Personalization in the for-profit sector is shaping member expectations and making it increasingly essential that your association provides customized material for every member or member segment.

Make this a priority in 2017 and ensure that you have the technology to do so. The best membership management software and online community platforms will help you collect and use the data you need to make personalization easy.

Emerging Association and Membership Trends Takeaway

2016 was a year of surprises, with more than one curve ball being thrown at local, national, and international membership organizations. Just think about 2016’s political upsets and the rising social and professional movements that are sweeping different industries. The world and your members are clearly changing, perhaps even faster than we expected.

In 2017, data will become one of your key tools for keeping up with these changes, including the ongoing trend of personalization.

People want to be recognized for who they are and given information on what they care about. If members are loyal to you, they expect to be recognized. If they’re new to your organization, they want to be wooed.

No one wants to be a number or even a letter. People no longer join associations to fit in. They expect to stand out.member

People still like reading actual books best

Even though Americans seemingly have an electronic device glued to their hand at all times, when it comes to reading, people still want to curl up with a good old-fashioned print book.

Sixty-five percent of people who read a book in the last year read ink on paper. This is more than double the amount that read an e-book (28 percent), according to a survey by Pew Research Center. The number of people selecting print books over electronic devices is only down slightly from 2011, when Pew began tracking such data, indicating that the printing press isn’t going away any time soon.

Thad McIlroy, a publishing consultant at The Future of Publishing, said a few factors have kept people from wholly embracing e-readers. He said it is more difficult to navigate an e-book if a reader wants to move backwards or forwards in the text, and the experience is just not the same.

“I have in my mind of how I would see something in print and there’s a dissonance there,” McIlroy said of the e-reading experience. “Publishers have not done a great job in many cases as presenting it as an attractive visual experience with some e-books.”

He said another large barrier for people taking up e-reading has been the price.

“The big New York publishers have made what many of us consider a terrible mistake in their pricing on e-books,” McIlroy said. “In altogether too many cases when you look online at Amazon, the e-book is roughly the same cost — and in many cases more expensive — than the print book, which is ludicrous.”

Because of that, many people elect to buy the print book because then they own an actual item that has value. It can also be lent to others, or donated after it has been read.

E-readers do come with benefits, including the ability to have hundreds of books stored on a device, which eliminates the need to carry heavy hardcovers on a commute or vacation. You can also easily flip between different titles if you are reading multiple books at one time.

In the last year, 73 percent of Americans read a book, keeping roughly even with past years. Both college graduates and women are more likely to read books in general, and each of those groups still prefer print books over digital formats.

Readership on tablets and smartphones increased more than e-books, indicating people tend to prefer digital reading on a device they already have and use for other things. Between 2011 and 2016, the number of people who read books on tablets increased from 4 percent to 15 percent, and those who read on their smartphone increased from 5 percent to 13 percent. Only 6 percent of people exclusively read books in a digital format.

So far this year, bookstore sales are strong, up 6.1 percent compared to last year in the first six months of 2016. In 2015, bookstore sales grew for the first time since 2007, with brick and mortar locations earning $11.17 billion.

Surprisingly, young people are more likely to read print books than older people are. Seventy-two percent of 18-to-29-year-olds had read a print book in the last year, while only 61 percent of seniors had.

McIlroy said publishing companies thought digital natives would flock to e-books, but that hasn’t been the case.

“It does tell us something that I think is profound. Print is a sensory, a tactile experience that a lot of people appreciate and continue to appreciate,” McIlroy said. “What publishers are increasingly doing is they’re making the books even more beautiful: better colors better paper. They’re just enhancing the physicality of books and thereby attracting readers of all ages.”

How technology helps publishers create affordable easy interactive websites .

Earlier when a user needed to make a interactive website the cost was very huge and time consuming . They had to have a team of developers to develop the interactive website .

Some of the main features of these websites will be content management system.
There can be editors who will access the website using a  admin module .
The contents will be added by the users who can be the editors .
And immediately the   changes will be impacted.

Such sort of development project will  have costed from 4000 dollars ,2000 pounds or  3500 swiss francs.

Now technology helps publishers create such website at a affordable cost of  say 500 dollars .
There are lot of content management software available in market

The easy one are wordpress

The other content management software to be used are Joomla or Drupal.

There are some wordpress specific theme specially for magazine  publishers

Some of the examples are shaifa theme  ,Fox theme ,etc

Example of  a fox theme which is a wordpress theme .
Any user can use the theme ..All you need is some proper training .

fox_Theme

This is a example of sahifa  theme .
You can see below the breaking news section the news is actuall a link which is easily added by a user. The images and  contents are easily added by the editor and its visible in home page . When any of the image is clicked it takes your screen to respective page.

shaifa

Showing you below is a example of wodpress admin module.. for shaifa theme
posts
As posts are added they are reflected in shaifa theme .

So when you use a cms systems following are the consideration

1 If you need a cms with not too much customisation and you ready to adjust then wordpress is the theme
2 Incase you need A cms with  advance customisation Joomla and drupal are the ones to be considered.