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This site is about helping magazine publisher have leads in managing their business.

This is the post excerpt.

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This site is from magazinecrm  . It is a company specialised in making software for magazine industry  and also managing  associations.

Some of the softwares they develop are
Subscription management for subscribers       submanv100
These software has inbuilt crm facility.

Advertisement management for advertisers    admanv100Also we shall be discussing about the latest trend in publishing industry  or associations.

You can find us  reliable ,helpful ,truthful ,creative  and friendly.

 

 

 

 

Top 4 reasons Why magazine publisher should not use Subscription_manager from magazinecrm.

excel

1 Everything can be done easily in excel.
a) According to both PricewaterhouseCoopers and KPMG, more than 90% of corporate spreadsheets have material errors in them. Meaning, in a company with 10 spreadsheets, nine would have errors.
If each has only one error and that error is spotted within three months, then each error costs $165,000 on average. Copyright © , IT-Director.com

b) Untrained Individuals
While the information contained in spreadsheets can be critical, it is oftentimes the lesser qualified people within a company that are putting the spreadsheets together.

c) Multiple Versions of a Spreadsheet Being Used
A common mistake is to have multiple versions of “the same” spreadsheet floating around, each of which has various changes that have been made, impacting accuracy of data.

  • Hidden Cells
    Many times, hidden cells within spreadsheets can affect the accuracy of the spreadsheet. This problem can be compounded with multiple versions of the spreadsheet.
  • Insertion – Rows, Columns and Cells
    Adding rows, columns and cells to a spreadsheet means the cells might not be included in critical formulas, even if the information looks like it is there.

d) Password Protecting
Password protection in Excel gives a false sense of security. Programs such as “jack the ripper” can easliy hack spreadsheet security in less than 5 minutes

  • Spreadsheets Used for Analysis are Easiliy Changed or Modified
    With no audit trail in Excel, fraud is difficult to prevent because numbers are easily changed and if verification is not done independently, there is no way to catch the error.
  • Duplication of Data – Double Entry
    Multiple spreadsheets for each business segment can cause double entry of information as well as blind spots to information.
  • cloud
  • 2   Lot of cloud solutions available

    Organizations that move significant amounts of data should think twice before moving to the cloud because bandwidth prices can be all over the map.
    Remember you never own the software but you  use the software on hire.

  • Bandwidth prices for cloud computing can easily rack up unexpected costs, especially when dealing with performance and security setbacks.
  • In fact, trading algorithm developer Deep Value estimates that using Amazon EC2 is 380 percent more expensive than having an internal cluster. insideHPC.com’s Rich Brueckner described the claim that cloud services could lower the cost of high-performance computing as being “owed more to marketing hype than to reality.”!
  • Users’ security can be automatically affected by anything that happens to their cloud provider. Additionally, anyone using a public or shared cloud can experience a data breach and information loss through no real fault of their own. This drawback makes public clouds a potential nightmare for enterprises running mission-critical applications with high-availability and compliance or regulatory requirements.In cloud based hosted solutions you don’t own the  software you only pay the hire charge.Moment you don’t pay the rental cost  you can loose the full data.
    It all depends on the vendor atleast in case of  offsite solutions you have the software with you. Also there is no risk of losing the data and  your application.
    And you can keep it  running life long.
    Remember you never own the cloud system you only take it on hire. 
  • 3 We already have a  team of talented it staff and we will develop the software with very few features. We are ready to forego the benefits of using a professional software since we plan to enter software business later or we need the product in reduced price since we have it professionals who claim to have a lot of expertise skills. We are ready to take the risk and spend time on implementing the software.

 

4auto

We hate automation.  Before automation, we had a lot of work.
We were very busy with work. Now the label generation is in fingertips.
With a click the person knows the whole history of the member.
This is not good cause all information is with the manager compared to earlier days where everyone had to come for information to us. I could tell any nonsense and everyone will believe.N ow everything is easily observable via the report.

 

5 Legacy based system.

Our legacy system is based on dbase or foxpro or  cobol.
We love them since we in control of these beautiful systems..
Though we cannot  use windows based facility on these programmes ,
Nor we  don’t mind  facing data corruption issue   cause of no support from the original vendor or multi user locking issue  we love our existing system since it involved a lot of learning  and training using these system .We don’t love windows based system we love our old dos based system since we only know dos. We care for our company  .We will take the company to  a different league.

 

 

 

Learn how to generate introduction letter using pdf and word document

As a magazine publisher you shall like to send various  documents to subscriber.

Like introduction letter ,etc

This letter can be in pdf format . .or  a print hard copy ..or a email copy.

You can also have a requirement of generating word document ..

Magazinecrms submanv100 can be used  to generate introduction letter either in pdf format .By using a plugin  from a  third party solution you can generate ms word document too .

Kindly see the following video which will give you a idea

 

Membership trend for 2017

member

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

Laptop scarcity certainly didn’t last long. Now everyone is walking around with a mini computer in their pockets. What a difference a decade and a half makes.

A lot has changed on the membership side of things as well and it will continue to change this next year. We talk to dozens of membership organizations every day and we’re constantly amazed by how much has changed for them recently. From paper checks to marketing automation and targeted email drip campaigns, every year brings something new for membership management.

So what does 2017 have in store for those us working in membership and member marketing?

Here are six projections for the upcoming year.

2017 Membership Predictions

Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience

There was a time when computer software and web surfing were expected to be buggy and slow. We all just accepted the user experience would be less than perfect, but with today’s lightning-speed Internet and master UX designers, expectations have increased astronomically.

Those higher expectations have led to impatient users. According to Tony Haile of Chartbeat, 55% of visitors will only stay your site for 15 seconds. Your members may give you a little longer, but don’t expect much longer. Your members want an enjoyable online experience and if you don’t provide it immediately, you’ll likely lose them.

In 2017 this will become even more impactful. Members won’t stay on your site if menus aren’t intuitive and engagement opportunities are hard to figure out.  So when it comes to a private member community and your public website, work with an organization that understands user experience and designs with it in mind.

Do this right from the beginning because the saying, “you only get one chance to make a first impression” is true of your website and online community. Members won’t keep logging in to see if the experience has changed. A bad first time will color their impressions well into the future.

Prediction #2) Live Video Streaming Will Become as Popular as Selfies

Remember when people first started taking selfies? We looked and snickered. Then came the selfie stick and now even business professionals clutter the internet with pictures of themselves with surprised faces along with their marketing offer.

Next year, live video streaming may become the new selfie. That’s not to say that the selfie will disappear, just that live video will become increasingly popular.

Membership organizations can use the rising popularity of video to connect with audiences. Just take more candid, humanized videos of everyday events. You can also use live videos to keep geographically-distant members engaged and excited about what you’re doing at the home office.

Prediction #3) The Data Dragon Will Be Tamed

For those of us who struggle with data and what to analyze, 2017 will be the year it all starts to come together. As the technology improves and the results begin to make sense to those without the title of “analyst,” we’ll see data take on a more actionable role in associations.

Part of that will happen as reports become more robust and, better yet, understandable to more people. That will help your data take on greater meaning and lead to greater results.

With that, your association will have a much firmer grasp on what they’re measuring and why. You, along with other association executives and staff members, will become much better predictors of future member behavior. You’ll become experts at analyzing past member activities and determining how they’re correlated with member retention, revenue, and satisfaction.

Prediction #4) Analytic and Strategic Jobs Will Be Elevated

As the democratization of data occurs, the role of data strategist will become more pronounced and respected. Membership managers will continue to have access to and interest in the everyday analysis of member data, but in 2017 other association executives may become more data driven as well.

Their interest in data will lead to a shift in hierarchy and dynamic. No longer will data be left to one person on staff who is consulted when issues of finance or member engagement come up in meetings. Instead, data on your members and your association will be embraced by the organization as a whole.

For those already working in analytics and strategy, that will mean increased prominence and respect throughout the association.

Prediction #5) Data Visualization Will Become the Norm

While we’re on the subject of data, part of data becoming more user-friendly will be transforming it into more than numbers. Data will be exhibited visually so that everyone has a greater understanding of what it means and how it can be acted on to improve offers and benefits.

Data visualization tools are already becoming more sophisticated and next year they will have a larger place at the table. Many companies that associations work with will begin adding to, or refining, their data visualization toolset. Associations can follow suit by presenting their data in graphs or infographics, both of which make it easier to extract meaning from the information.

Some membership management software providers already give you the option to toggle back and forth between data tables and reporting dashboards filled with graphs. Engagement dashboards that let you see changes in member participation over time are one example. If this type of feature isn’t included in your software next year, you may end up behind the curve.

Prediction #6) Deep Personalization Will Take Center Stage

Associations have already been using personalization in limited ways, like in email. But 2017 is going to require that you get serious about recognizing every one of your members, prospects, and event attendees on an individual or targeted group basis.

That’s a big order to fill, but it’s one that companies have been taking up for years. Personalization in the for-profit sector is shaping member expectations and making it increasingly essential that your association provides customized material for every member or member segment.

Make this a priority in 2017 and ensure that you have the technology to do so. The best membership management software and online community platforms will help you collect and use the data you need to make personalization easy.

Emerging Association and Membership Trends Takeaway

2016 was a year of surprises, with more than one curve ball being thrown at local, national, and international membership organizations. Just think about 2016’s political upsets and the rising social and professional movements that are sweeping different industries. The world and your members are clearly changing, perhaps even faster than we expected.

In 2017, data will become one of your key tools for keeping up with these changes, including the ongoing trend of personalization.

People want to be recognized for who they are and given information on what they care about. If members are loyal to you, they expect to be recognized. If they’re new to your organization, they want to be wooed.

No one wants to be a number or even a letter. People no longer join associations to fit in. They expect to stand out.member

People still like reading actual books best

Even though Americans seemingly have an electronic device glued to their hand at all times, when it comes to reading, people still want to curl up with a good old-fashioned print book.

Sixty-five percent of people who read a book in the last year read ink on paper. This is more than double the amount that read an e-book (28 percent), according to a survey by Pew Research Center. The number of people selecting print books over electronic devices is only down slightly from 2011, when Pew began tracking such data, indicating that the printing press isn’t going away any time soon.

Thad McIlroy, a publishing consultant at The Future of Publishing, said a few factors have kept people from wholly embracing e-readers. He said it is more difficult to navigate an e-book if a reader wants to move backwards or forwards in the text, and the experience is just not the same.

“I have in my mind of how I would see something in print and there’s a dissonance there,” McIlroy said of the e-reading experience. “Publishers have not done a great job in many cases as presenting it as an attractive visual experience with some e-books.”

He said another large barrier for people taking up e-reading has been the price.

“The big New York publishers have made what many of us consider a terrible mistake in their pricing on e-books,” McIlroy said. “In altogether too many cases when you look online at Amazon, the e-book is roughly the same cost — and in many cases more expensive — than the print book, which is ludicrous.”

Because of that, many people elect to buy the print book because then they own an actual item that has value. It can also be lent to others, or donated after it has been read.

E-readers do come with benefits, including the ability to have hundreds of books stored on a device, which eliminates the need to carry heavy hardcovers on a commute or vacation. You can also easily flip between different titles if you are reading multiple books at one time.

In the last year, 73 percent of Americans read a book, keeping roughly even with past years. Both college graduates and women are more likely to read books in general, and each of those groups still prefer print books over digital formats.

Readership on tablets and smartphones increased more than e-books, indicating people tend to prefer digital reading on a device they already have and use for other things. Between 2011 and 2016, the number of people who read books on tablets increased from 4 percent to 15 percent, and those who read on their smartphone increased from 5 percent to 13 percent. Only 6 percent of people exclusively read books in a digital format.

So far this year, bookstore sales are strong, up 6.1 percent compared to last year in the first six months of 2016. In 2015, bookstore sales grew for the first time since 2007, with brick and mortar locations earning $11.17 billion.

Surprisingly, young people are more likely to read print books than older people are. Seventy-two percent of 18-to-29-year-olds had read a print book in the last year, while only 61 percent of seniors had.

McIlroy said publishing companies thought digital natives would flock to e-books, but that hasn’t been the case.

“It does tell us something that I think is profound. Print is a sensory, a tactile experience that a lot of people appreciate and continue to appreciate,” McIlroy said. “What publishers are increasingly doing is they’re making the books even more beautiful: better colors better paper. They’re just enhancing the physicality of books and thereby attracting readers of all ages.”